QUIZ SALESFORCE - SALESFORCE-MARKETING-ASSOCIATE–EFFICIENT VALID REAL EXAM

Quiz Salesforce - Salesforce-Marketing-Associate–Efficient Valid Real Exam

Quiz Salesforce - Salesforce-Marketing-Associate–Efficient Valid Real Exam

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Salesforce Certified Marketing AssociateExam Sample Questions (Q48-Q53):

NEW QUESTION # 48
A marketing associate at Cloud Kicks is tasked with creating a cloud page to capture interest around an upcoming shoe release. The page needs to be simple, mobile friendly, and functional on all modern devices and browsers.
Which type of content should the associate use?

  • A. Interactive Code Resource
  • B. Landing Page
  • C. Mobile Push Page

Answer: B

Explanation:
For creating a cloud page to capture interest around an upcoming shoe release, the associate should use a Landing Page. Landing Pages in Salesforce Marketing Cloud are designed to be mobile-friendly and functional across modern devices and browsers, providing a versatile platform for creating engaging web content. They offer a variety of templates and customization options, making it easier to design a simple yet effective page that aligns with the campaign's objectives.


NEW QUESTION # 49
Northern Trail Outfitters wants to add new customer data to a data extension.
What needs to be present on the data extension to add new rows while keeping the existing data during import?

  • A. Foreign Key
  • B. Primary Key
  • C. Subscriber Key

Answer: B

Explanation:
To add new rows to a data extension while keeping existing data intact, a Primary Key is necessary to uniquely identify each row. This ensures that Salesforce Marketing Cloud can insert new records without overwriting existing ones, preserving data integrity and supporting proper data management during imports.
* Why Primary Key is Required: The Primary Key prevents duplicate records and enables the system to distinguish between existing and new rows based on unique identifiers.
* Salesforce Documentation Reference: Refer to Data Extension Keys and Constraints for more details on how primary keys function in data extensions.


NEW QUESTION # 50
Cloud Kicks wants to ensure it has the highest quality contact information for newly acquired email signups.
Which method helps to minimize bad data?

  • A. Double opt-in confirmation
  • B. Mobile SMS keyword opt-in confirmation
  • C. Smart capture opt-in confirmation

Answer: A

Explanation:
A double opt-in confirmation process is a method used to ensure the highest quality of contact information by requiring new email signups to confirm their subscription through a secondary confirmation step, typically via a confirmation email. This process helps to minimize bad data by verifying that the email address provided is valid, active, and accessible by the intended recipient. It also helps to ensure that the individual truly intends to subscribe, thereby enhancing the quality of the email list and reducing the likelihood of spam complaints or undeliverable emails.


NEW QUESTION # 51
Cloud Kicks wants to review its bounces for a send.
Which feature should an associate use to view the bounce information?

  • A. Einstein Engagement Scoring
  • B. Bounce Mail Management
  • C. Email Studio Send Tracking

Answer: C

Explanation:
Email Studio's Send Tracking feature in Salesforce Marketing Cloud allows users to review detailed statistics on their email sends, including bounce information. By using this feature, Cloud Kicks can access metrics like the number and types of bounces, reasons for bounces, and which addresses failed to receive the email.
* How to Access Bounce Data: Navigate to Email Studio > Tracking > Sends. Within the specific send's tracking details, bounce data can be reviewed, including hard bounces, soft bounces, and any associated error messages.
* Salesforce Documentation Reference: For more details, refer to Salesforce Help - Send Tracking Overview.


NEW QUESTION # 52
The marketing associate at Cloud Kicks is asked to compare goal attainment across three separate journeys at a glance in order to improve their marketing strategy.
Which feature should the associate use?

  • A. Journey Dashboard
  • B. Journey Health
  • C. Journey History

Answer: A

Explanation:
To compare goal attainment across three separate journeys at a glance, the associate should use the Journey Dashboard feature in Salesforce Marketing Cloud. The Journey Dashboard provides a comprehensive overview of journey performance, including key metrics and goal attainment, in a visual format. This allows marketers to quickly assess the effectiveness of different journeys and make informed decisions to improve their marketing strategy.


NEW QUESTION # 53
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